Consumer Protection SERVICES
Our firm offers expert legal guidance to companies navigating the complexities of consumer protection regulations. We handle diverse matters involving the Act against Unjustifiable Premiums and Misleading Representations (Premiums and Representations Act), the Act on Specified Commercial Transactions, the Consumer Contract Act, and the Product Liability Act (PL Act), providing actionable solutions tailored to corporate needs.
Main Services
Advertising and Labeling Regulations
The Act against Unjustifiable Premiums and Misleading Representations (Premiums and Representations Act) aims to ensure fair competition by regulating misleading representations and excessive premiums, often posing legal issues for companies in their service delivery.
Our firm possesses extensive experience and a proven track record in addressing advertising and labeling regulations. This includes everything from establishing internal compliance systems and conducting corporate training to resolving disputes and legal conflicts. Our attorneys are highly proficient not only in the Premiums and Representations Act but also in other specialized regulations such as the Act on Specified Commercial Transactions and the PMD Act (Pharmaceuticals and Medical Devices Act). We provide strategic advice grounded in the latest regulatory trends.
Consumer Contract Act
The Consumer Contract Act is crucial for B2C operation, as it allows for the cancellation of contracts due to improper solicitation to consumers and renders void any contract terms that unfairly harm consumer interests.
Our firm has a proven track record in resolving disputes between businesses and consumers across a wide range of products and services.
We regularly advise on and support the drafting and review of contracts and Terms and Conditions (T&Cs), ensuring full compliance with the Consumer Contract Act and Civil Code regulations on ‘Standard Terms of Transactions’.”
Product Liability
The Product Liability Act (PL Act) aims to ensure the safety of human life and physical integrity. Under this Act, a company may be held liable even in the absence of negligence if a “defect” is identified in its product. Since product safety also profoundly impacts corporate reputation, a swift and precise response is essential in the event of an accident to minimize damages.
Our firm has a proven track record in handling product liability litigation. We provide comprehensive, practical advice across all stages of responding to product liability accidents, including initial investigations and recall management, communication with regulatory authorities, the media, and consumers, the resolution of the individual disputes, and the formulation of recurrence prevention measures, as well as the establishment of day-to-day compliance frameworks.